Click here for my resume as a tag cloud using Wordle.

I am a social media consultant. Not an expert — there are no experts in this new space, as it is constantly changing and people like myself are learning new strategies every day. But I am very comfortable talking about it and can help you (or your clients) engage customers by listening to them online, finding out what they are talking about and engaging them in conversation. Need proof? Contact me, and I will do a couple of complimentary searches for you and send you the results. You may be surprised at how your brand is being portrayed in blogs, social networks and other places. Your competitors are already in the social media space — I can also keep an eye on them for you too and let you know what they're up to.

October 9, 2006 was when “Web 2.0” became “Web Who.0,” according to my blog. That was an experiment I set up to market myself into work. I got some great free PR on CityNews TV and in the Metro newspaper, just for finding the right angle. I like doing that sort of thing, so decided to freelance and do it for others, hence this website. You’ll notice it’s very basic, loads fast, has minimal pages. That way I keep my overheads down and my clients get value for money. It’s a win-win for me and them. (Maybe more for them, but referrals are great too.)

Since 1995, I’ve worked in the U.K. and Canada as a journalist, editor, copywriter, website producer, content manager and am a published author. I am currently working as the E-Communications Officer / Social Media Specialist at Greenwood College School.

I am also the Co-Founder and Communications Director of Greenscroll, a green non-profit with a social media twist.

I was previously the Senior Digital Media Specialist for GCI Canada. I helped clients with their social media strategy, and also contributed to the company's blog. Other roles include: Acting Communications Manager for Upper Canada College; Editor of Product & Image Security and Silicon Valley NORTH; Managing Editor of Beer.com; Senior Online Content Manager for Rogers Media Publishing.

I have worked with clients such as Upper Canada College, Ontario Ministry of the Environment, Candice Batista, Branksome Hall, Ariad Custom Communications, Meritus University, Silver Recruitment, Dell, Mars Canada, Mattel, Shell, Playtex, Air Miles, Firkin Pubs, Heritage Toronto, iStopOver, Farelogix and others.

I love words, communicating to people, and using various “non-mainstream” methods to get messages across. Viral videos, Facebook groups, guerrilla marketing, that sort of thing. Press releases, web content, articles, help with setting up a blog or social network profile, podcasting, videoblogging, affiliate marketing, Google AdWords ... all these services and more are what I do for a living. I can advise you on a strategy for using tools like Twitter. It's important for me to keep on top of the latest Web 2.0 developments, and I do that by networking with influencers in the industry. If you need someone to monitor your company's reputation or brand online, then I will set up a regular schedule to do that for you. If there’s things I can’t do — producing videos and graphic design, being two — I have a lot of trusted contacts and know people who can. So, really, I’m pretty confident that you’ll be happy with the end result. I will manage the whole process for you; just hand the project to me and I'll give you a quote.

That's my pitch. If you've read this far then I've done my job, so please give me a shout if you would like to chat about how I can increase your media exposure, via words, video or other methods.

Cheers,

John Carson.